What Country Is Death Wish Coffee From?
Introducing Death Wish Coffee
Death Wish Coffee is a brand of dark roasted coffee known for its high caffeine content. The company was founded in 2012 by Mike Brown in Saratoga Springs, New York, and is headquartered there.
According to the company’s About Us page, Mike Brown started Death Wish Coffee after wanting a stronger cup of coffee. He worked with a friend who owned a coffee shop in Troy, NY to create a dark roast blend that had double the caffeine of a typical cup of coffee. After positive feedback from customers, Brown decided to start selling the beans online and Death Wish Coffee was born.
Founding Location
Death Wish Coffee was founded in 2012 in Saratoga Springs, New York by Mike Brown. According to the Death Wish Coffee website, Mike started roasting coffee as a side hobby before turning it into a full-fledged business. The company’s headquarters remain in Saratoga Springs to this day.
Coffee Origin
Death Wish Coffee sources its coffee beans from India and Peru, according to the company’s help article (Where Are The Beans From?). The company uses a blend of Robusta beans from India and Arabica beans from Peru to create its signature dark roast coffee blend. Robusta beans are known for their bold, earthy flavor and high caffeine content, while Arabica beans provide sweeter, more complex flavors. By blending beans from these two regions, Death Wish Coffee is able to achieve its trademark strong, smooth taste.
Roasting Facility
Death Wish Coffee’s main roasting facility is located in Round Lake, New York. Round Lake is a village located in Saratoga County, around 10 miles north of the city of Saratoga Springs where Death Wish Coffee was founded in 2012.
According to the Death Wish Coffee about page, their 60,000 square foot roasting facility opened in 2016 and allowed them to increase production to keep up with growing demand. The state-of-the-art facility uses a Loring Smart Roaster that allows for exact roasting based on time, temperature, and airflow. This technology gives Death Wish Coffee precision control over the roasting process to achieve the bold, dark roast their coffee is known for.
Locating the roasting facility just outside Saratoga Springs allowed Death Wish Coffee to expand operations while remaining close to where the company started. The facility roasts all Death Wish Coffee sold in the US and internationally.
Company Expansion
Death Wish Coffee started as a small business run out of a coffee shop in Saratoga Springs, New York. According to the Death Wish Coffee about page, in 2012 founders Mike Brown and Valerie Rosmarin began roasting coffee in a small facility in Round Lake, New York. As demand grew, the company expanded operations. In 2015, Death Wish Coffee moved into a large production facility also located in Round Lake, New York.
This new 30,000 square foot facility enabled Death Wish Coffee to increase production capacity and meet growing customer demand. The facility houses the company’s roasting operation as well as packaging and shipping logistics. As per the about page, Death Wish Coffee roasts over 2 million pounds of coffee per year at this facility.
Beyond the main production facility, Death Wish Coffee has not opened any additional roasting locations. However, the company has expanded retail availability of its coffee line through grocery stores, convenience stores, coffee shops and online sales. Death Wish Coffee products ship globally to over 80 different countries, according to the company about page.
International Availability
Death Wish Coffee ships to countries around the world including Australia, Austria, Belgium, Bulgaria, Canada, China, Colombia, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, Iceland, India, Ireland, Israel, Italy, Japan, Latvia, Liechtenstein, Lithuania, Luxembourg, Macedonia, Malaysia, Malta, Mexico, Monaco, Netherlands, New Zealand, Norway, Philippines, Poland, Portugal, Puerto Rico, Romania, Russia, Saudi Arabia, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, United Arab Emirates, United Kingdom, and Vietnam (see https://help.deathwishcoffee.com/category/8kf4vi81nm-shipping-delivery).
Customers from these countries can purchase Death Wish Coffee through the online store and have it shipped directly to them. The company also has subscription options available internationally. This wide availability allows coffee lovers around the world to experience the self-proclaimed “world’s strongest coffee.”
US Availability
Death Wish Coffee is sold throughout the United States, with availability in all 50 states. It can be purchased online through the Death Wish Coffee website, which ships to all US addresses. Death Wish Coffee also has an extensive retail presence across the country.
According to the Death Wish Coffee store locator, the coffee is stocked by major retailers like Walmart, Safeway, Kroger, Harris Teeter, and more. It is also available in convenience stores like 7-Eleven, travel centers like Pilot and Flying J, and in cafes and coffee shops across the country. So whether you’re looking for Death Wish Coffee at the supermarket, on the road, or your neighborhood café, chances are there’s a retailer stocking it near you.
Regional availability spans all areas of the US – from the Northwest down to the Southwest, Midwest, South, Mid-Atlantic, and Northeast regions. The store locator shows retailers in every state carrying Death Wish Coffee, from major metro areas to more rural locations.
Awards
Death Wish Coffee has won several major awards since its founding in 2012. In 2015, the company won Intuit’s “Small Business Big Game” competition, earning a 30-second commercial spot during Super Bowl XLIX that year (Source). This competition and Super Bowl ad generated significant publicity and brand awareness for Death Wish Coffee as a small business.
In 2016, Death Wish Coffee took home the “Best Coffee” award at the Specialty Coffee Association Expo, validating the quality and taste of their signature dark roast coffee blend (Source). The company has continued to win “Best Coffee” awards at subsequent Coffee Expos in the years since.
Death Wish Coffee has also earned awards for its business growth and expansion. In 2019, the company made Inc. Magazine’s prestigious Inc. 5000 list of the fastest growing private companies in America, recognizing its impressive 497% growth rate from 2015-2018 (Source).
Caffeine Content
Death Wish Coffee contains significantly more caffeine than a typical cup of coffee. According to their website, a 12 oz cup of Death Wish Coffee contains about 660 mg of caffeine. This is nearly 3 times more than a 12 oz cup of Starbucks coffee, which contains around 200 mg of caffeine on average (source). The robusta beans used in Death Wish Coffee naturally contain about 2.7% caffeine, whereas arabica beans only contain about 1.5%. This allows Death Wish Coffee to have an exceptionally high caffeine content without adding anything artificial.
Some people enjoy the extra caffeine boost while others find it too strong. It’s recommended to drink Death Wish Coffee slowly and be aware of any side effects from the high caffeine dosage like jitteriness or anxiety. Those sensitive to caffeine may want to try a half-caf version instead.
Summary
In this article, we learned that Death Wish Coffee originates from Saratoga Springs, New York. Founded in 2012 by Mike Brown, Death Wish Coffee quickly became known for its highly caffeinated dark roast coffee. While the beans are sourced from around the world, Death Wish Coffee roasts the beans in New York using a slow roasting process.
Initially only available online directly from the company, Death Wish Coffee has expanded significantly over the past decade. It’s now sold in grocery stores across the US and available internationally through online purchases. Death Wish Coffee has also won numerous awards for its strong, bold flavor. With approximately double the caffeine of typical coffee brands, Death Wish Coffee has earned its reputation as one of the world’s strongest coffees.